What is content marketing?
Content marketing is a powerful way to get people to pay attention — to your brand, your product, and your messages. Whether via social media, blog posts, videos, or other channels, you can connect with your desired audience by providing valuable content — more deeply than you would with nonstop sales pitches.
When you turn off the “sell” mode (which can alienate potential customers) and provide content that connects — whether through humor, emotion, or other values — you build loyalty and trust, which have a powerful effect on your bottom line.
Does The Content Department specialize in one kind of content?
Yes … the interesting, high-quality kind. We started out writing web sites, mostly for kids and parents — and we still do that — but we’ve done so much more:
- Created well over 10,000 trivia questions for five clients
- Consulted on website architecture and blogged for law firms
- Created and managed websites for medical practices
- Covered the worlds of fashion and beauty for a daily newsfeed
- Written scripts for how-to and branding videos
- Delivered hundreds of overnight TV show recaps
- Written thousands of daily content snacks for a client’s Facebook page
- Provided copy for apps and newsletters
- Written friendly user guides for electronics hardware.
In short, we don’t specialize — we love new challenges and learning n