Answers

 

What is content marketing?

Content marketing is a powerful way to get people to pay attention — to your brand, your product, and your messages. Whether via social media, blog posts, videos, or other channels, you can connect with your desired audience by providing valuable content — more deeply than you would with nonstop sales pitches.

When you turn off the “sell” mode (which can alienate potential customers) and provide content that connects — whether through humor, emotion, or other values — you build loyalty and trust, which have a powerful effect on your bottom line.

 

Does The Content Department specialize in one kind of content?

Yes … the interesting, high-quality kind. We started out writing web sites, mostly for kids and parents — and we still do that — but we’ve done so much more:

  • Created well over 10,000 trivia questions for five clients
  • Consulted on website architecture and blogged for law firms
  • Created and managed websites for medical practices
  • Covered the worlds of fashion and beauty for a daily newsfeed
  • Written scripts for how-to and branding videos
  • Delivered hundreds of overnight TV show recaps
  • Written thousands of daily content snacks for a client’s Facebook page
  • Provided copy for apps and newsletters
  • Written friendly user guides for electronics hardware.

In short, we don’t specialize — we love new challenges and learning n